PHOTOGRAPHER ARI VERSLUIS
WEBSITE. X/Y VERSIONS FOR DESKTOP/MOBILE DEVICES,
1 SOLID PAGE WITH MULTIPLE IN-PAGES.
IN-PAGE INDEX THUMB REF. FOR ALL COMMERCIAL CONTENT.
TYPEFACES: ISOSPIN-ARICTM & MONYLOP.
CONTENT: PHOTOGRAPHY, TEXTS.
ROTTERDAM
2021
The coefficient websites (X/Y) published for Photographer Ari Versluis include typefaces Monylop and a custom version of Isospin. Both the desktop horizontal interface with left/right for prev/next with pop-index on scroll, plus the handheld-device version (scroll) are also initiated by D. G. M. Typographics™. Both mirror one another for accessing archival content.
The custom typeface Isospin-Arictm differs in impact to the original Isospin. The terminals are horizontally capped and respond to the idea of blanding.₁ The photographers name [Fig 1.] overlays all fullscreen content and therefore aims to amalgamate with all portraits, thus all possible identities.₂
Considerations persevere on the possibility of running a cross-device protocol dialogue, which already exists with certain applications/apps today, similar to that of MIDI.₃ Conclusive to furtherance coupling the machinery of (A.) displaying Thumbnail-images on a mobile (external) device web-browser, in conjunction to (B.) highRes-images on a desktop web-browser. The option of a remote reference source would be at the fingertips of a coordinated spectator of a simulated projection.
Currently, the fact that one can respond to X/Y via both devices simultaneously functions to offer a secondary perception of the archival order.₄
David G. Millhouse is also author of the texts.
₁ ‘Blanding’ is a recent term to express the current transformation of high-fashion logos, the mass-similarity in logo appearance of brands due to the requirements of clarity at small scale across all devices and modes of print/weave, as well as to enhance the (potential) consumers subliminal association of familiarity.
₂ A singular stroke ‘I’ for Isospin(ARICTM) were performed to refine persona to the clients name, familiar yet muted, and prominent throughout the (commerical) photographic interface.
₃ The Musical Instrument Digital Interface standard was released in 1983 by Californian inventor Dave Smith as a protocol for cross-device functionality via a DIN connector cable. MIDI is still broadly used today for clock synchronization over multiple hardware sequencers and continues to be incorporated in most digital musical instruments produced worldwide.
₄ ‘How can we think […] about repetition in general in its relationship to memory and archive?’ Archive Fever, A Freudian Impression by Jacques Derrida, translated by Eric Prenowitz, 68 (The Chicago University Press, 1995).
https://www.ariversluis.com
Isospin → Monylop →