DTP00.2 WEBSITE: ARIVERSLUIS.COM | AUTHOR: DAVID G. MILLHOUSE

PHOTOGRAPHER ARI VERSLUIS
WEBSITE. X/Y VERSIONS FOR DESKTOP/MOBILE DEVICES
1 SOLID PAGE WITH MULTIPLE IN-PAGES
IN-PAGE INDEX THUMB REF. FOR ALL COMMERCIAL CONTENT
ISOLATED VIDEO PAGE FOR BOTH X/Y (2023)
TYPEFACES: ISOSPIN-ARICTM & MONYLOP
CONTENT: PHOTOGRAPHY, VIDEO, TEXTS
ROTTERDAM, THE NETHERLANDS
2021/3


Isolated afore a chalky screen, the portraiture captured by photographer Ari Versluis resembles a research-based approach into the identification of the self. A laboratorium document of diversifing egos, non-discriminative of religious belief, gender fluidity nor age, some appear provocative, others indistinguishable.
  Independent from his collaborative forte Exactitudes®, surpassing its twentieth edition of book republication, a near overwhelming record of almost thirty years describing civilisation under collective (yet singluar) portraits of twelve ‘dress-codes’. Under his own name Ari Versluis applies a similar aesthetic upon the visions of radical fashion houses and periodicals. Dramatic poses now occupy his frame and from varying angles; formal tectonic settings occasionally draw the eye. What sustains of Exactitudes® is his level in height of scope. He himself stands rather tall, yet his camera lens sits non-domineering of his subject.




Fig.1
Website for Ari Versluis
D. G. M Typographics™


The coefficient websites (X/Y) constructed and published by D. G. M. for Ari Versluis include typefaces Monylop and a custom version of Isospin. Both the desktop horizontal interface with left/right for prev/next with pop-index on scroll, plus the handheld-device version (scroll) are initiated by D. G. M. Typographics™. Both mirror one another for accessing an archival representation, offering a secondary perception of the archival order of Versluis.




Fig.2
Isospin-Arictm
D. G. M Typographics™


The custom typeface Isospin-Arictm differs in impact to the original Isospin. The terminals are horizontally capped and respond to the idea of blanding. The photographers name in Fig.2 above overlays all fullscreen content and therefore aims to amalgamate with all portraits, thus virtually ‘all’ perceivable personas.
  The additional ‘video’ page presents embedded commercial content independent of any video publishing platform.
David G. Millhouse is also author of all texts.

Fri 22 Sep 2023 Film title lettering for Dark Corners.
www.ariversluis.com/video/DarkCornersAriVersluis720p-3m40s-lowres.mp4





Fig.3
Custom Caesura
D. G. M Typographics™


Mon 20 Mar 2024 Film title lettering for Rotterdam 1995.
www.ariversluis.com/video/pink-roffa1997-websize3.mp4

 


 

‘How can we think […] about repetition in general in its relationship to memory and archive?’ Archive Fever, A Freudian Impression by Jacques Derrida, translated by Eric Prenowitz, 68 (The Chicago University Press, 1995).
‘Blanding’ is a recent term to express the current transformation of high-fashion logos, the mass-similarity in logo appearance of brands due to the requirements of clarity at small scale across all devices and modes of print/weave, as well as to enhance the (potential) consumers subliminal association of familiarity.
A singular stroke ‘I’ for Isospin(ARICTM) was performed to refine volume to the clients name, familiar yet muted and prominent throughout the (commerical) photographic interface.
 The video page was added in May 2023.


https://www.ariversluis.com
Isospin Monylop

 




DAVID G. MILLHOUSE +44 (0) 7516 605 726 EMAIL@DAVIDMILLHOUSE.COM