DTP00.3 WEBSITE: VIOLA RENATE | AUTHOR: DAVID G. MILLHOUSE

CLIENT: VIOLA RENATE
CONTENT: GRAPHIC ART, TEXTS, PRODUCTS
SET TO BOTH DESKTOP/MOBILE DEVICES
3 SOLID PAGES
ANIMATIONS
TYPEFACES: ORACIDAE CT & MONYLOP
AMSTERDAM
2023


Viola Renate warps perceptions of optical physical reality. Visibly questioning inherent proximities, her life-size illusionary printed installations stimulate an observers sense of learnt spacial awareness and yet remains set in-balance with harmonic resolutions.
  An interior-landscape print architect is a limited definition, her interpenetration of physical pieces in coordination with printed soft scenery; distant horizons and seabedded depths, remain in sync with fundamental classical orders of constructional logic and familiar distribution. These dimensions, her self-published recommence for print sentient, be it an assemblage of quasiconical lacqueered carpentry and inventions, combined with her portals, engage with roaming the æther inside an intimate dwelling, décor with a duty, the translation of V. R. to a fine art.



Fig.1
Website for Viola Renate
D. G. M Typographics™


The interior décor VR-webshop and showroom for Viola Renate introduces full responsive configuration for the diversity of device screen ratios. Anti detrimental design, the layout conducts to the prioritisation of function, whilst in keeping with the lucid impact of an implemented graphic decorum at the artists expression.
  The masthead to the website (artists name) divides in two for narrow screen widths and remains an OTF file. The desire to enlarge short-length explanatory text plays an eccentric role in instrumenting the artworks on display.




Monogram for
VR Print Décors™
© 2023, D. G. M.



Skeuomorphic in taste and interrelated to the world of V.R, the intention to describe logical html script through a dynamic interface visually shuffles a rapid occurance ordering-of-data. The showroom occupies an array of palettes, proportional representations and animated icons.
   The e-commerce aspect to the webshops performance hosts custom PayPal buttons, embedded into the layout/function. This mode of payment provides ‘no-frills’ clarity and privacy, without direct integration of a snooping e-commerce platform provider. The website does not aim to exercise the familiarity of functional e-commerce but rather usher the guest in fulfilling their requirements in décor decision making.

 


 

 Oracidae typeface.
 Open Type Format webfount.
 Today’s trend in the overemphasises of magnified body-texts as a design stratagem may derive from the growing habit of e-reader on-device text/image consumption which conseqentially leans to distract itself in favour of image, especially moving-image, often due to laze in rapid eye movement caused by LED display units. Text has adopted an attention deficient.
  Furtively increasing the size of body-text suggests a lack of opinion and understanding of the subject in general. Is this type of behaviour under the influence of the giants? ‘Social’ media platforms groom lengthy worded posts to and within a tight character count, the original text is so often subject to cutting and therefore runs the risk of becoming merely a summary, like that of a speculatively passive newspaper headline.
  Investigation into the differing roles type can undertake, in the case of any on-screen layout representation, the human eye is always interacting with a commanded manipulation of text via backend programming. The viewer may not even be reading any text but looking at an image, however what they actually see represented, is in fact rendered by an underlaying digitally encoded scripted text, a body of letterforms and numeral calculations. This analysis argues against the concern of a general mass-diminishing readership of texts and moreover magnifies the importance of text, not only as directly worded resources, but also as reliable backend frameworks. The Monylop Principle sets out to explore this abstraction.


https://www.violarenate.com
Oracidae Monylop Principle

 




DAVID G. MILLHOUSE +44 (0) 7516 605 726 EMAIL@DAVIDMILLHOUSE.COM