CLIENT: VIOLA RENATE
CONTENT: GRAPHIC ART, TEXTS, PRODUCTS
SET TO BOTH DESKTOP/MOBILE DEVICES
3 SOLID PAGES WITH MULTIPLE IN-PAGES
ANIMATED CONTROL
TYPEFACES: ORACIDAE CT & MONYLOP
AMSTERDAM
2023
CLIENT: VIOLA RENATE
CONTENT: GRAPHIC ART, TEXTS, PRODUCTS
SET TO BOTH DESKTOP/MOBILE DEVICES
3 SOLID PAGES WITH MULTIPLE IN-PAGES
ANIMATED CONTROL
TYPEFACES: ORACIDAE CT & MONYLOP
AMSTERDAM
2023
The interior décor VR-webshop and showroom for alter-dimensional print artist Viola Renate introduces full responsive configuration for the diversity of device screen ratios. Anti detrimental design, the layout conducts to the prioritisation of function, whilst in keeping with the lucid impact of an implemented graphic decorum at the artists expression.₁
The masthead to the website (artists name) divides in two for narrow screen widths and remains an OTF file.₂ The desire to enlarge short-length explanatory text plays an eccentric role in instrumenting the artworks on display.₃
Monogram forSkeuomorphic in taste and interrelated to the world of V.R, the intention to describe logical html script through a dynamic interface visually shuffles a rapid occurance ordering-of-data. The showroom occupies an array of palettes, proportional representations and animated icons.
The e-commerce aspect to the webshops performance hosts custom PayPal buttons, embedded into the layout/function. This mode of payment provides ‘no-frills’ clarity and privacy, without direct integration of a snooping e-commerce platform provider. The website does not aim to exercise the familiarity of functional e-commerce but rather usher the guest in fulfilling their requirements in décor decision making.
₁ Oracidae typeface.
₂ Open Type Format webfount.
₃ The overemphasises of magnified texts as a design stratagem may derive from the growing habit of e-reader text/image consumption which conseqentially leans to distract itself in favour of image, especially moving-image, often due to laze in rapid eye movement. Text has adopted an attention deficient. To further this comparison, in the case of any website layout, the reader is always interacting with a textually commanded arrangement. The viewer may not be reading any text but looking at an image, however what they see represented will still always be rendered by an underlaying digitally coded text or body of letterforms. This argues a case against the concern of a general mass diminishing readership of texts and moreover magnifies the importance of text as a reliable framework. The Monylop typeface sets out to voice this initiative.
https://www.violarenate.com
Oracidae → Monylop →
